Habbo Hotel's success in attracting nearly two million registered members makes the
site an ideal vehicle for reaching a highly desired teenage market in a cost
effective and flexible manner.
The site receives over 400,000 visitors a week, who spend an average of 35
minutes online per session. Habbo Hotel members are comprised of an equal
50/50 boy-girl split, and account for 21 percent of teenagers who are online
within the UK.
Habbo Hotel is in touch with the attitudes and motivation of its teen
audience and is committed to providing innovative advertising solutions. The
international reach of the site offers the ability to target individual
users by country through sponsorship, advertising and market research.
The public spaces in Habbo Hotel are the highest traffic areas of the site,
and are available for third party sponsorship. A recent branding campaign to
promote the Clearasil Face of the Future competition successfully drove
57,000 unique users through to the Clearasil site. In the first four weeks
of the campaign, 46 percent of the total competition entries came from Habbo